Le poulpe

This project presents the branding and menu design for a modern French restaurant.

The concept is inspired by the cozy charm of the French countryside, blending warmth, elegance, and playfulness.

Because the menu focuses on seafood, I created a chef octopus as the main character — complete with a classic French moustache and personality.

The color palette draws from the French flag, connecting the design to its cultural roots.

The logo, inspired by a vintage stamp shape, merges the octopus illustration with traditional French elements to create a distinctive and memorable identity.

September 2019 - Vancouver , Bc